Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.

Marketing Plan

Throughout
this course, you have learned about the elements of a marketing plan. This
assignment will provide you with the opportunity to research the marketing
methodology of an existing publicly traded company; using a publicly traded
company will provide you with access to a greater amount of information to
complete this assignment. As you research this company, apply the theoretical
learning from this course.
Include
the sections below in your marketing plan.
Introduction:
Include a brief introduction of the company.
Competitive
Analysis: Who are your company’s competitors, and how is each
differentiated? Identify two or three strengths and two or three
weaknesses of your company compared to a minimum of two of your company’s
competitors.
Marketing
Strategies: What are the marketing strategies used by your company in the
management of the global customer brand? Use the four Ps in your analysis,
which are listed below.

Product: Begin with a theoretical
definition of a product. What is the product/service offering by your
company? How did the development of these new products affect your
company’s marketing strategy?
Place: Begin with a theoretical
definition of place. What are the distribution channels used by your
company?
Price: Begin with a theoretical
definition of price. What is the pricing strategy used by your company?
Promotion: Begin with a theoretical
definition of promotion. What are the traditional and digital methods of
marketing promotion used by your company? Explain a minimum of three
traditional and three digital methods.

Competitive
Advantage: Identify whether your company has a competitive advantage in
each of the areas of the four Ps. Remember that your company could have a
competitive advantage in one area and not in another. Include supporting
rationale.
Your submission
must be in essay format and use subheadings. You need to include a minimum of
five scholarly sources (no blogs, no Wikipedia), and three must be
peer-reviewed sources. Your scholarly activity must be at least six
pages in length, not counting the title page and references page. APA
format is
required.

Last Completed Projects