Explain why your chosen solution is the best, and what positive and negative outcomes you believe it will generate.

INSTRUCTIONS: This comprised of a single case analysis essay question to be
submitted individually (this is NOT a group case):
Read the article prompt and answer the question below.
Instagram is undergoing a bout of changes after a turbulent couple of years. Mr. Mosseri has hired you as a
marketing strategy consultant.
Using the case writing guidelines provided in the syllabus, provide a brief description of the industry, its
market(s), economic trends, target audiences, and best practices.
a. Identify the main issues concerning Instagram.
b. Choose the most crucial challenge from the issues you identified. Explain why you believe it is the
most challenging challenge.
c. Provide a number (at least three) of alternate solutions to addressing this challenge, and expand on
the solution you believe is most appropriate.
d. Explain why your chosen solution is the best, and what positive and negative outcomes you believe
it will generate.
Recommendation: In order to write a good exam, you will need to demonstrate that you have researched
the subject. Any references, attachments, and corporate information you cite will strengthen your case.
Maximum 10 pages (not including attachements), double-spaced, 12 font.

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