You are expected to carry out a detailed analysis of H&M’s operating system
and to examine its impact on the company’s overall performance. In your report, the following
questions need to be answered:
1. Critically analyse the key aspects of the business model which have been attributed
to the company’s success? Provide ample support/evidence for your answer(s) and
claim(s). In your answer, you must comment on the competitive dimensions realised
by the company and its importance for the company.
2. apply a series of quality function deployment (House of Quality – steps 1 to 5) to
the selected company to analyse the ‘customer wants’ and ‘product/service hows’ of a
specific product/service and benchmark with one rival in the market for
product/service improvement with respect to the ‘customers wants’ (House of Quality
– step 6).
3. Develop a cause-and-effect diagram or the so-called fish-bone diagram for the
company identifying potential problems that can make the company’s customers
dissatisfied. Based on your ongoing research, these would be any significant problems
that you see as current/ongoing and imminent or has been highlighted by the
company/media etc.
4. What are your recommendations for the company’s continued success (discuss at
least two recommendations)?
Requirements and Report guidelines:
– Use Times New Roman 12-point font and 1.5-line spacing
– Use the MS Word default margin (Normal)
– The report write-up should be submitted in one single MS Word document.
– It is expected that all work submitted, will have been edited for spelling, grammar,
and clarity.
– You are required to refer to at least 5 academic articles/books in your report.
– Expected structure and contents are:
o Cover page – Title, group number (if any) and member names
o Table of contents
o Introduction – company background, description of its products, justification
of selection, etc.
o Methodology – briefly discuss your data collection techniques and sources etc.
o Main body – address each of the 4 questions. These need to be under
separate sections and clearly marked
o Conclusions – a brief conclusion on the company
o References
o Appendices (if any)
Report word limits:
The total required length of the report is 2,000 words (excluding figures, tables, references,
and appendices). The bulk of your words are to be utilised in your main write-up. As a guide,
100-200 words for introduction, 50 words for methodology and 50-100 for conclusion with
the remaining being dedicated to answering the 4 questions
The Grading Rubric is attached
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