Transmedia Storytelling

Transmedia Storytelling Essay Case Studies In identifying relevant case studies for your essay, keep in mind Henry Jenkins 2007 definition of transmedia storytelling:
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.
Here are the key elements according to Jenkins:
• content: fictional storytelling
• media: multiple delivery channels (or media platforms)
• design: systematic dispersal of story elements across media platforms
• aim: create a unified and coordinated entertainment experience.
In these terms, worth posing the following questions:
• Is the focus on storytelling?
• What is the aim of the storytelling?
• Does the storytelling occur across multiple media platforms?
• How does each platform contribute to the storytelling?
• Who conceives, designs and tells the story?
• How does the audience engage with the storytelling?
• Does the storytelling relate to an integral, coherent and self-contained story and story world, or does it suggest an open and expanding field?

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