Marketing Management assignment

Marketing Management assignment
GUIDELINES FOR ASSIGNMENT
If assignment is Question & Answer based then.
Introduction is needed for each question.
Question has to be answered based on the mark allotted for each question with references if any idea or information is taken from other source.
Marketing Management Assignment
You are commissioned to advise your organization. This outline should be around 4,000 words (+- 10%). These are the tasks required:
1. Introduction to the plan. Background of the organization, mission, vision, corporate objectives. Outline the objectives of the report (Marketing Plan). (5 marks)
2. Summary of overall position and market strategy. If it is non-profit state their position against other organisations and its strategy. (10 marks)
3. Capturing marketing insights. In a non-for profit, that may mean insights about users, the environment surrounding the organisation, etc. (20 marks)
A) Internal Marketing Intelligence.
B) Analysis of the macro-environment.
4. Overview of the market. You can omit external market in non-for-profit. (30 marks)
A) External Analysis (the market and competitors)
B) Internal Analysis (SWOT or other tools)
C) Identification of segments and target markets.
5. Setting and justifying marketing objectives. Use tools such as Ansoff matrix, etc. Use appropriate tools for non-profit, i.e. customer satisfaction. (10 marks)
6. Outline of the marketing research plan. (10 marks)
7. Creating value for customers and clients. A proposal. (10 marks)
8. Conclusion (5 marks)
9. APA 6th edition referencing guidelines to be followed.

this text book should be used to answer the assignment

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