Question 1:
After reviewing the assigned materials on impulsive buying behaviors and hoarding, elaborate on 3 key research findings about the biological or psychological nature of hoarding or impulse buying that contribute towards these product consumption disorders.
Required Reading:
CBS This Morning. (2019, July 5). Tips for how to avoid impulse buying [Video]. YouTube. https://www.youtube.com/watch?v=cffDFTggUQ0 (3:07)
Directive. (2018, June 8). 5 stages of the consumer decision-making process and how it’s changed [Video]. YouTube. https://www.youtube.com/watch?v=a9lpVg54u-k (9:05)
MedCircle. (2020, May 26) Hoarding disorder or just collecting? The differences you should know [Video]. YouTube. https://www.youtube.com/watch?v=jExG_IesqvU (17:16)
Milwood, A. (2020, October 13). Understanding the consumer decision making process. Yotpo. https://www.yotpo.com/resources/consumer-decision-making-process-ugc/
Solve It Like A Marketer. (2020, April 27). What is consumer behaviour | Purchase decision process | Explained & examples [Video]. YouTube. https://www.youtube.com/watch?v=iJ0t51aCsVM (5:13)
Zhao, Z., Du, X., Fan, L., & Zhu, X. (2019). Effect of product type and time pressure on consumers’ online impulse buying intention. Journal of Contemporary Marketing Science, 2(2), 137-154. Retrieved from Proquest One Academic from the Touro Library.
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