Identify the Appeals
Topic: This discussion will cover the material presented in Jib Fowles’ “Advertising’s 15 Basic Appeals.” Download “Advertising’s 15 Basic Appeals.”Before you begin, you must carefully read the linked article.
( the link will be uploaded).
Objectives: This discussion is meant to further your understanding of the concepts presented in Fowles’ article. You must understand these concepts and be able to apply them in order to successfully complete the upcoming assignments, including Essay 01.
Directions: Review the following image and then respond the prompt.
( the image will be uploaded)
Follow this please
Post #1:
Using complete sentences, identify at least two “emotional appeals” used to “wedge” open the consumer’s rational mind when he/she views the attached advertisement.
Next, provide support for these claims by describing specific, significant elements of the advertisement’s visual / cultural construction that work to elicit the “emotional appeals” you have identified.
If you wish, you may download, mark-up and then re-attach the original image to your post in order to provide additional visual support for your claims.
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