Listen to the podcast or read the transcript for “Europe’s Vaccination Problem”
https://www.nytimes.com/2021/04/12/podcasts/the-daily/covid-vaccines-europe.html?
In your groups, discuss how the information presented in the article relates to what you are learning in Unit 3. Specifically, consider questions such as:
How does the information in the podcast relate to the topics of Sourcing (Insourcing/Outsourcing/Offshoring) and Procurement?
What kind of tradeoffs did the EU encounter in contracting with global pharmaceutical companies to provide its vaccine doses?
From the information provided, what can you discern about the EU’s demand planning, both for PPE early-on and for the vaccines later?
In your opinion, has the EU done a good job of using the vaccine supply chains to create value for its citizens? Why (not)? If not, what do you think it could have done differently?
Be sure that, in addition to answering the questions above, you fulfill the requirements outlined in the Syllabus and Rubric:
Make ties between what we are learning and (1) the real-world application of marketing and (2) marketing’s impact on society
Be sure to use correct terminology from class
Attempt not only to speak into the ether but to write in a way that fosters conversation
Adhere to the rules of grammar, punctuation, spelling, and capitalization).
Finally: Please make sure that your posts do not violate the Course’s Rules of Engagement (see the Syllabus). I am aware that people have differing opinions on Covid-19 and the vaccines. However:
I have chosen these articles to help you translate what you’re learning via the lens of a current event.
You will soon graduate from college; you should be able to have polite and professional conversations with people who see the world differently from you.
These posts are not about your personal opinions or beliefs; they are about how well you can utilize what you’ve learned to assess a given topic.
To that end, please attempt to stick to the content of the course as much as possible and always be respectful of other people. Students that make offensive, derogatory, or inflammatory posts will be removed from their group, forfeiting the Discussion points, and might be removed from the class completely.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|