What are THREE competitive threats on the horizon that Starbucks should position against?

For the purposes of this case, please stick within the confines of the information contained in the case study. In the context of this case, Starbucks is experiencing some challenges. One of the main purposes of a case study is to place yourself within the role of leader. In business and life, we face the challenges of uncertain information.
Use your marketing skills, research, and experience to make TWO strategic recommendations for Starbucks based on information in the case. For example, if one of your recommendations is that Starbucks should create a customer loyalty program, don’t just say that Starbucks should have a customer loyalty program. Instead, talk about a company that has a successful customer loyalty program that Starbucks could emulate and explain why.
Given the information in the case and marketing best practices, what ONE THING should Starbucks change in order to achieve continued success?
What are THREE competitive threats on the horizon that Starbucks should position against? (For this question, feel free to use just the case information or also current information.

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