Select and provide a general overview of three (3) real-life
healthcare organizations that interest you*.
Discuss the 5 P’s of healthcare marketing of each healthcare
organization that you selected.
Using an assessment or evaluation strategy, discuss the
marketing potential of each and predict which one has the most promising
marketing potential (i.e. SWOT analysis, Porter’s Five Forces analysis, etc.).
Be sure to support your assertions with evidence-based
research, scholarly articles, and well-supported strategies that support your
predictions.
3-4 page paper excluding front and back matter (APA
standards apply).
The use of first person is permitted for this assignment
(excluding option 1). APA formatting (e.g. title page, conclusion, reference
page, etc.) should not be used.
Although the use of APA formatting is not required for this
assignment, proper grammar, spelling, and punctuation are expected. Plagiarism
is not permitted and will result in academic discipline. All content submitted
needs to be original.
*Hint: Try locating healthcare systems that you are familiar
with, would like to network with, have heard concerns about, or ones that are
completely unfamiliar to you.
Reference: https://data.medicare.gov/
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