Choose any consumer behavior you have noticed in the market
with any product, integrate it with a theory and detail on the Implications of
the consumer behavior for marketers, and/or brands, and/or businesses, and/or
policymakers (e.g., products/brands/services/government institutions/other
non-profit organisations)
Using the theories and concepts of consumer behavior covered in AMB200 course, explain why consumers tend to apply more rational approach in making consumption decisions involving expensive products or services. Your essay should be approximately 300 words (+/- 10%). You must demonstrate adequate understanding of the theories covered in class and integrate relevant literature resources. Use 2 to 3 literature sources. Your essay should be brief and precise.
Lecture slides: Must read before start doing it
https://drive.google.com/drive/folders/1QFXSZuzVREVv0EHFPxyNfzAmex_5VETG?usp=sharing
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