Briefly summarize two principles from Made to Stick that Musk uses in the presentation.
• Explain how his use of these principles makes the presentation persuasive and memorable.
• Make a case for one area in which Musk could improve, drawing here on a third principle
from Made to Stick. Briefly summarize this third principle and explain how Musk could
have better used it.
Link to Made to Stick principles summary: http://www.engineerguy.com/white-papers/made-to-stick.htm
Watch the Elon Musk video up until 11:30: https://www.youtube.com/watch?v=SwvDOdBHYBw
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