Essay Instruction:
Now that you have laid the foundation for your new business venture and completed the beginnings of your business plan, it is time to complete a vision, mission, and venture concept for your new business venture.
Using the textbook and other resources, develop a well-structured vision and mission statement. This statement of vision and mission should depict the direction and ultimate goals that the venture will follow.
Once you have completed your vision and mission statements, in the same document, develop your positioning statement.
Provide specific details pertaining to the strategy for positioning and branding your new business venture so you can go-to-market. This involves investigating, developing, and articulating your positioning on functional, emotional, and social dimensions that will provide a competitive advantage over the competition.
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My business idea:
My new business is about the booking service of hotel and house providing daytime use.
Our vision is to provide a place where anyone can relax and play comfortably, even during a short stay. Unlike existing hotels and Airbnb, our venture does not offer accommodations per day but rents a space that customers want for a short time, such as 4 or 8 hours. Because it is a service that provides both a hotel and a house, our company’s goal and direction is to make it possible for anyone to take a break anytime, anywhere with the company’s app. In other words, it is to maximize the value of the leisure life of customers even for a short time and to provide them with the best service from hotel to residential space.
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