Case Study: Consumer and Business Standpoint

Link- http://www.digitaltrainingacademy.com/casestudies/

Identify the business goals and objectives of the marketers to this particular audience. What is being marketed? Who is the target audience? Describe how the product, service, or brand is being marketed to this audience.
 Analyze the consumer interactions with the brand, product, or service during this campaign. How have consumers reacted to this marketing effort? After reviewing the results achieved, can you determine whether the campaign was successful? What were the consumers’ follow-through reactions? Can you search online for additional content related to the campaign and justify its achievements?
 Evaluate the success of the digital marketing campaign. What information about consumers’ decision-making process can marketers learn from this campaign? In your opinion, how effective is this approach from the consumer and business standpoints? Finally, suggest ways that this campaign could be improved, supported by evidence.

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