Describe the importance of Service Area Competitor Analysis. It highlights how Strategic Managers need to understand and think about what is happening in their markets that they compete. The text provides a detailed approach for this type of analysis and how it can be used in a ever increasing competitive health care system marketplace.
On page 93 Michael Porter’s Five Forces analysis is presented that evaluates a cosmetic plastic surgery service in Charlotte North Carolina. Using this analysis as a Template please choose a specific service/product category in the health care system industry (hospital, nursing home, LTAC, home health agency, etc.) in a service area where you actually compete.
For purposes of this mid-term assignment, please follow the columnar structure of Exhibit 3-3. Also, please be sure to include a cover page, in-text citations, and a reference page.
Mid Term Individual Report (180 points):
The text discusses “Service Area Structural Analysis” on pages 93-96.
For your Mid Term Assignment, select a familiar service/product within the Health Care Industry in a Service Area where you actually compete.
Using Michael Porter’s Five Forces Model as a Template discuss each of the Five Forces in detail.
For purposes of this assignment follow the columnar structure used in Exhibit 3-3.
A Cover Page, in text citations and a Reference page (following APA standards) must be included.
This assignment must be completed by Sunday of Unit 4.
For specifics on grading the paper, see the Written Work Rubric.
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