Please write a 8-10 page paper typed, double spaced, 12 font and include a Works Cited end page or Bibliography along with proper citations within the body of your essay paper. Make sure to draw a conclusion using logic, critical thought, and persuasive knowledge in your closing paragraphs. Improper spelling and poor syntax will lower your overall grade! Proofread your work. (Attachments must go in DROPBOX.)
1. Define emerging markets by choosing one of the following nations: Brazil, S. Korea, Nigeria, or Hong Kong to write your thought paper. Analyze and discuss the unique characteristics of the consumer in Brazil, South Korea, Nigeria, or Hong Kong. Identify various demographics and psychographics of the customer. Discuss the social factors that influence the retail industry there such as culture, religion, technology and government regulations.
2. Discuss the Pros and Cons of foreign investment in retail companies in this emerging marketplace nation. What are the specific barriers to entry? What strategies can be utilized to circumvent this challenge? What are the competitive advantages for improving global merchandising and retail organizational performance?
3. Cite a fashion retail company headquartered in a different emerging country that excels in global merchandising. Do not use the same nation as an example from question 1 or 2. Explain how by utilizing specific examples of the company’s strategies to illustrate your key points. Compare and contrast strategies utilized for the native consumer vs. a global consumer. What are the similarities and differences?
4. If you were the CEO of the company, how would you strategize international expansion into other countries where you currently do not operate? Include specific details for increasing revenue using a social media strategy, E Commerce platform and brick and mortar store strategy in your solution. You may not use the United States or Europe for your expansion plans.
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