Marketing Strategy Evaluation

To prepare for this Assignment:
Select a current high-end brand that could
theoretically sell a lower-end product or service to a new market.
Use the Module 2 Assignment Template.

Submit Part
1 and Part 2 of your report, to include the following:
Part
1: Incorporating the Marketing Mix (2–3 pages)
Analyze the importance of the 4 Ps in establishing the marketing
analysis.

As part of your analysis, explain how each of the 4 Ps factor into
marketing decisions.

Propose a new selling strategy for the organization based on your
analysis of the organization’s current selling strategies.
Analyze how persuasion can be used to influence consumer behavior.
Part
2: Incorporating Creative Value (3–4 pages)
Examine value creation and value capture and what it means to apply
a value proposition to a brand.
Synthesize customer value, business value, and cultural value of
the proposition and how that value proposition challenges the marketing
environment.
Summarize how you can use Porter’s Five Forces theory to develop an
overall marketing strategy that creates value for your existing brand and
proposed product/service offerings.

As part of your summary, analyze the effects of Porter’s Five
Forces theory on your current and proposed strategies.
To support your ideas, do some research and locate at least two
examples (a minimum of one example per strategy) of how marketing can
shape strategy.

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