Discussion Post for MARRIOTT:
200 WORDS MINIMUM
Please read Chapter 8 in the textbook with the lecture slide, watch the lecture video and the video of Marriott.
Please watch the Video: Marriott and use the class concepts discussed in the chapter to answer the following three questions:
VIDEO = https://bbcsulb.desire2learn.com/d2l/le/content/826312/fullscreen/9244472/View
What bases does Marriott use to segment its markets?
What are Marriott’s major market segments?
What market targeting strategy does Marriott adopt to market its products to customers?
Discussion Post for FORD CONSULTING GROUP:
200 WORDS MINIMUM
Please read Chapter 9 in the textbook with the lecture slide, watch the lecture video and the video of “Ford Consulting Group”.
VIDEO = https://bbcsulb.desire2learn.com/d2l/le/content/826312/viewContent/9244480/View
Please use the class concepts discussed in the chapter to answer the following three questions:
What kinds of the marketing research does Ford Consulting Group provide to its customers?
What are the marketing research process does Ford Consulting Group conduct?
What value does Ford Consulting Group provide to its customers?
Discussion Post for GOGURT:
200 WORDS MINIMUM
Please read Chapter 10 in the textbook with the lecture slide, watch the lecture video and the video of Gogurt.
Please evaluate product strategies of General Mills in developing Gogurt brand.
VIDEO =
https://login.csulb.idm.oclc.org/login?qurl=https://video.alexanderstreet.com%2fwatch%2fa-marketing-strategy-energizing-the-brand%3fcontext%3dchannel%3aacademic-video-online
https://bbcsulb.desire2learn.com/d2l/le/content/826312/viewContent/9244509/View
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