J&J Chocolates manufactures and sells high-quality and specialty chocolate
products at its factory plant and retail store located in central New Jersey. A couple of years ago,
the company developed its e-commerce website and began selling its
products over the Internet. Website sales have exceeded the company’s
expectations, and management is now considering strategy to increase sales
even further. To learn more about the website customers, a sample of
50 chocolate transactions was selected from the previous month’s sales.
Data showing the day of the week each transaction was made, the type of
payment method the customer used, the time spent on the website, the
number of website pages viewed, and the amount spent by each of the 50
customers are contained in the company Excel file named Shoppers.exl.
J&J Chocolates would like to use the sample data to study its customers’ behavior and determine
if online shoppers who spend more time and view more pages also spend more money during
their visit to the website. The company would also like to investigate the effect that the day of
the week and the type of payment have on sales.
The project requires a report in a professional format. The total pages are limited to no more
than 10 pages. You should have snapshots of Excel in the report.
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