Glocalization vs Glocality

For this you will choose either a multi-national company or a local protected company whose brand
is sold in multiple countries (Think Coca-Cola for “Glocalization” and Moët & Chandon Champaign
for a local gone global company or “Glocality”). Discuss each company and their strategy for
protecting their brand while introducing their products into different markets. You will then write a
report on their business practices and why were the challenges and successes.

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