Your task consists of selecting the real firm related to either simulation game run 1 or Run 2 (which will be added below), perform a SWOT analysis (based current firm situation) and using a TOWS interpretation of your SWOT, describe two scenario that you assume will allow the firm to either sustain its current business strategy or change its strategy for better. Your essay shall include the following elements:
-Introduction: Concisely describe the firm in its current status and overall financial performances, including a brief description of its several business units if appropriate
-Analysis (main body) including:
-A SWOT analysis (if you have selected the firm related to simulation game run 1, you can focus your SWOT on one division of the firm)
-A TOWS interpretation
Recommendations:
-Describe two scenarios that you think will make the firm (Business unit) to either sustain their strategy on
short/medium term, or change strategy for the better. Analyze these two scenarios pros and cons.
Conclusion: based on your pros/cons analysis above, select the scenario that you think shall be implemented in priority.
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