Chinese consumer market

The Term Project is to conduct a critical
analysis on any emerging market around the world. For example your report could be on the
Chinese, Japanese or Italian Consumer Markets.
It should focus on one location/market only. All students are required to do the
following:
1. Compile
a significant amount of information on the chosen country/market. For instance, if you decide to choose China
or India, you can read either the special Report on China, entitled, China’s
New Revolution Remaking our world, one deal at a time, or the Special
Report on India, called The New INDIA, as a starting point.
2. Moreover,
in addition to reading one of the articles, supplemental research will be
required to create a complete picture and comprehensive analysis of the current
Consumer Markets in China, India, etc.
·
Students may use such sources as the Internet
and National Trade Data Bank (NTDB) – this can be found in most business
libraries. The NTDB is a United States Department of Commerce Database. Your
are further urged to use your textbook and any additional books and periodicals
at your disposal.
·
Additionally, you may use the
internet, various libraries such as the Science, Industry and Business Library
(SIBL), located in Manhattan or communicate with other organizations like the
United Nations, the World Bank, chambers of commerce, or the embassies or
consulates of your chosen country.
3. Students
must examine the selected countries or markets from a consumer
perspective. This can be done in one of
two ways; either from a macro perspective or micro perspective as delineated
below:
1. The
chosen country/market can analyzed in its totality, meaning to view
The
total population as one consumer market.
2. Select
an Ethnic Subculture within the total population (such as women, the
untouchables, etc.) and analyze the behavior of consumers within that chosen
Ethnic Subculture.

4. Your assignment is to provide a complete
description of the chosen topic that was
selected in #3 above, including demographic characteristics (e.g., income, age,
etc.) psychographic characteristics, values, mores, population size, product
purchasing patterns, buying habits, socioeconomic characteristics and any other
relevant factors. Additionally, you
should examine such characteristics as population trends, economic developments
and buying power. Furthermore, examine
how such factors as religion, dialects, geography, politics and social classes
influence the behavior of consumers in the chosen group.

1. REQUIREMENTS:

1. Your
paper should be a maximum of 5 PAGES in length and it should be typed on
regular 8 ½’’ by 11’’ bond paper.
2. Your
report should also have a Table of Contents (create your own headings), page
numbers, a Cover Page and be enclosed in a report folder.
3. The
Table of Contents, Cover Page and Works Cited pages as well as pictures do not
count as one of the 5 PAGES.
However, if original tables/charts are included they may be considered
as a page or half page.
4. DO
NOT, put each individual page in a separate plastic
document holder – it will not be accepted.
5. Any
direct quotations either from the articles or any other sources should be
properly cited.
6. You
should also embellish your report with colorful pictures of the chosen
location/people, such as maps, consumers shopping, scenic views, people wearing
their national dress, marketplace scenes, etc.
The basic idea for including tables/charts and pictures, etc. is to
enhance your report, i.e., bring it to life meaning transpose me to that
location or environment by giving me a feel of being there.
7. If
you use any additional sources, you must use standard footnotes and a Works
Cited page.
8. Please
submit your report in a report cover.
9. The
Country or Subculture chosen must be from outside of the United States.

10. DO
NOT use contractions in formal writing.
For example, don’t in place of do not, etc.

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