Student creates a business plan that consists of the following key components.
a. Define your purpose and goals
b. Define your primary audience and target market
c. Identify needed resources
d. Find funding sources
e. Define measures of success
Textbook:
Osborne, Helen. Health Literacy From A to Z: Practical Ways to Communicate Your Health Message 2nd Ed. Lake Placid, NY: Aviva Publishing
ISBN 978-1-947937-13-0, required
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