As discussed in Module 4 (Uploaded), there are five stages in a consumer buying process – recognition of a problem, searching for information, evaluation of alternatives, purchase decision, and post-purchase behavior. How do companies use the 4 Ps to influence consumer behavior in these five stages? Please discuss at least one P in each of the five stages with real world examples. You may use a single company or different companies as examples to demonstrate each of the five stages.
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