Did the introduction, body, and the conclusion all flow logically?

Some Rubric
Criteria Ratings Pts
This criterion is linked to a Learning Outcome
Statement of Source (5 Points)
Basic introductory information that helps to answer the “5 W’s and H”. This area should include info about the type of source the message came from, the title of and the publish or air date of the message, and information about the reporter/producer behind the message.
5 pts
This criterion is linked to a Learning Outcome
Where/How/Why Media Message was Found/Chosen (5 Points)
Following the section listed above, this introductory section should help to fill in the “5 W’s and H”. Information included ought to provide insight as to where the message was originally discovered (on Snapchat, IG, FB, Google, etc); what made it appeal to you; if you could tell it would support/oppose your views, and why.
5 pts
This criterion is linked to a Learning Outcome
Description of Source Credibility (10 Points)
Comprehensive background information about the source of the media message you chose to be the basis of your analysis. This information should give insight into how long the outlet has been in business, how well-known they are, what reputation (if any) they have, and if the outlet is credible (and why).
10 pts
This criterion is linked to a Learning Outcome
Synopsis/Summary of Media Message (15 Points)
A general idea of what the story was about in 1 paragraph, followed by at least 3 paragraphs that discuss the actual content of the message (there should be no presence of your opinion or personal interpretation here; this is ONLY supposed to be a recap of the actual content).
15 pts
This criterion is linked to a Learning Outcome
Analysis of Tone (10 Points)
This is, like the Synopsis, supposed to be at least 4 paragraphs in length. That said, this is where you are expected to look more closely at HOW the content of the media message was written, voiced, or otherwise arranged or presented by the message producer. You should provide (and cite) multiple examples of the tone here, in addition to comparing/contrasting the message to other messages about the same topic.
10 pts
This criterion is linked to a Learning Outcome
Analysis of Content (15 Points)
Here, you should continue your comparison/contrast between your message and the other messages (citing ALL of them). This time, however, go back to the facts that were reported. Are there any inconsistencies that exist? Does your message have a good fact to opinion ratio? Are the facts accurate? Or, does your message seem to have a slant or bias? After all of this, is there a clear purpose for your message? Give (and cite) examples.
15 pts
This criterion is linked to a Learning Outcome
Final Determination/Takeaways (Conclusion – 10 Points)
Wrap this analysis by revisiting your position on the message and the entity that produced/distributed it for public consumption. Has your opinion about the source and its credibility changed? How? Also, how likely are you to use this source in the future? Why? Lastly, did the analysis encourage you to look a little closer at the media messages you consume? Why?
10 pts
This criterion is linked to a Learning Outcome
Organization (10 Points)
Did the introduction, body, and the conclusion all flow logically? Was content properly distributed, with most of it in the body (synopsis and analysis sections)?
10 pts
This criterion is linked to a Learning Outcome
Grammar (10 Points)
Were words properly spelled and used? Was your punctuation effective and accurate (includes possessive form and apostrophes – not just commas, periods, etc.)? Did you have a good grasp of when you should/should not capitalize and what tense you were writing in?
10 pts
This criterion is linked to a Learning Outcome
Proper Formatting/Instructions (10 Points)
Did you have a Cover Page and Works Cited? Was the Works Cited Page actually on its own page? Did you abide by the font/size/margin requirements? Did you provide clear subheadings for each section of the paper? Did you abide by APA standards for your citations and signal your cited material clearly?
10 pts
Total Points: 100

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