FINAL RESEARCH PAPER (120 points)
This project involves an analysis of a Multinational Corporation doing business in China or a Chinese Corporation doing business in North America. The objective is to allow you to learn about this company’s strategy of going global. This research project provides students with opportunities to assimilate the information learned in class, analyze the research based on these concepts, and provide business strategy focused solutions/recommendations.
Final Research Paper Format
Your final paper (about 12-15 pages Double spaced) should persuasively argue and reason half a dozen major points. This final paper will require your critical insights, analysis, and recommendations for this company.
A short introduction of the company? Why does this company want to globalize?
What are the most important issues/challenges that confront the company when starting business in the US or in China?
What is your analysis of these issues?
You can start with SWOT/PESTEL.
You should use Michael Porter’s Five forces analysis as a framework for analyzing the level of competition within an industry.
You may also need Michael Porter’s Diamond Model of National Advantages to help understand the competitive advantage nations possess due to certain factors available to them, and to explain how governments can act as catalysts to improve a country’s position in a globally competitive economic environment.
What, exactly, should the company (case protagonists) do? Recommend an explicit, feasible plan of action that will improve the company’s competitive position and/or outcomes.
Conclusion
Please see the SUGGESTED TOPICS for Final Research Paper at the end of the syllabus
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Sample List of Multinational Corporations for Research Paper:
You cannot do McDonalds or KFC or Nike,
US and European Multinational Corporations in China
Apple Computers; VW; Starbucks; WalMart
Carrefour; BestBuy; GE; IBM; Yahoo; Google
HSBC; Morgan Stanley; McKinsey; P&G
LVMH ; Ogilvy; Deloitte; CISCO; Microsoft
Levis; Sketchers; Under Armour
CHINESE Corporations
TikTok; AliCloud; Tsingtao Beer; Li and Fung (Hong Kong based)
Geely (Volvo); Lenovo; Haier; ZTE; TCL/RCA
Wanxiang; Fuyao Glass; Dalian Wanda; Shuanghui-Smithfield
BYD; BGI-Shenzhen/Complete Genomics; DJI; LiNing; JD.com
Baidu.com; Tencent.com/WeChat; Tmall (Alibaba); China Mobile
China Unicom; Xiaomi; Huawei; SAIC; Bank of China
ICBC; Shenzhen Stock Exchange; Dongfang Motors; Pinduoduo
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