For this week’s module, please review Chapter 1 and 2 from your textbook. After reviewing the chapters, and the course learning resources, please BrieflyExplain or Simply respond to the following integrated Exercises below:
From Chapter 1
IMC – Integrated Marketing Communication
Pick one of the brands listed. Access the brand’s website. Identify the social media that is listed on the brand’s website, then access each of the social media pages. Go to YouTube and locate a TV ad of the brand. Discuss how well the website, social media sites, and ad you located on YouTube are integrated. (Provide the URLs for the website, social media sites, and TV ad). is there a significant amount of IMC? please Explain your response.
JD Bank (www.jdbank.com)
Red Lobster (https://redlobster.com)
Salvation Army (http://www.salvationarmy.org)
Visit South Walton (http://visitsouthwalton.com)
Domino’s Pizza ( https://www.dominos.com/en/ )
From Chapter 2
Brand Image
Websites constitute an essential element of a brand’s image. Access the websites of the following brands below to get a feel for the image each brand tries to project. Locate on YouTube an advertisement for each brand (supply the URL in your response). Is the image projected on the website consistent with the YouTube advertisement and the image portrayed in the other advertisements for the brand?
Sonic (www.sonicdrivein.com)
Skechers (www.skechers.com)
Clinique (www.clinique.com)
Maxwell House Coffee (www.maxwellhousecoffee.com)
When explaining/discussing these topics, please note the following:
Write the definition /explanation in full sentences that demonstrate an understanding of learning objectives
DO NOT use excessive quotes or copy sentences directly from the textbook or other sources. Try paraphrasing…. Use your own words
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