Each student is responsible for submitting one Post for the question below during the specified time frame. Limit your response to two paragraphs maximum in length.
There are four types of utility — time, place, form, and possession in retailing.
Time Utility – Have the product available when you want it i.e., open 24 hours
Place Utility – Have the product available where you can conveniently buy it i.e., location
Form Utility – Have the product available in the form you want it i.e., size, flavor, color, etc.
Possession Utility — Have the ability to purchase the product i.e., financing, leasing, credit arrangements, etc.
Select two of the types of utility above. Provide an example for EACH chosen utility of how Retailing has created this type of utility for a customer. Make sure you adequately describe the productservices and include concepts from the text in your answer.
Your grade will be impacted by the originality of your post!!
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