Exploring consumers intentions of online shopping towards sustainable products in Saudi Arabia : Extending TPB with social media influence

I‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌ prefer to use the same style and structure of the attached paper Abstract The aim of this research is to observe consumers’ intentions to purchase online sustainable products in Saudi Arabia and to explore the relationships among social media marketing, subjective norms, perceived behavioral control, and attitudes toward intentions to purchase online sustainable products. In addition, this research attempts to further understand these relationships in different consumer groups. A questionnaire survey method was used to collect data from consumers in Saudi Arabia. Likert scale > Spss, The Amos 22.0 software package was used to c‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌onduct the data analysis. Results Originality This study enriches the research about the factors influencing consumers’ to purchase online sustainable products in emerging countries in the social media marketing context Keywords Online shopping- sustainable products-emerging countries-social media- Theory of Planned Behaviour 1. Introduction 2. Literature review 3. Theoretical model Hypotheses development 4. Research methodology- use of SPSS then AMOS like the attached paper 5. Results The measurement model Structural model 6. Discussion 7. References references should use APA style -DOI from good jou‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌rnals

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