[Read and understand the checklist in the yellow boxes in the textbook from page 42-49, and evaluate the whole industry for each item in the yellow box for each force and respond to the following sections. Keep in mind you need to be specific to our focal industry as the unit of analysis in this section in INDUSTRY] 3.2.3.1 Threat of New Entrants 1) Follow the checklist in the textbook to analyze the whole industry, and identify the factors that may encourage new entrants to this industry. Use one sentence to make your argument for each factor, and list them as A, B, C, … 2) Follow the checklist to analyze the whole industry and identify the factors that may prevent new entrants. Use one sentence to make your argument for each factor, and list them as A, B, C, … 3) What is your overall verdict on threat of new entrants: low, moderate, or high? (Just pick one from these three or you can make a term like “low but growing”, “moderate and declining”, etc. 4) List your references here. You can also copy and paste useful graphs and tables too. 3.2.3.2 Power of Suppliers 1) Specify what industries are suppliers of our focal industry: 2) Follow the checklist to analyze the whole industry and identify the factors that may increase the suppliers’ bargaining power. Use one sentence to make your argument for each factor, and list them as A, B, C, … 3) Follow the checklist to analyze the whole industry and identify the factors that may weaken the suppliers’ bargaining power. Use one sentence to make your argument for each factor, and list them as A, B, C, … 4) What is your overall verdict on the power of suppliers: low, moderate, or high? (Just pick one from these three or you can make a term like “low but growing”, “moderate and declining”, etc. 5) List your references here. You can also copy and paste useful graphs and tables too. Power of Buyers 1) Specify who (what industries) are buyers of our focal industry: 2) Follow the checklist to analyze the whole industry and identify the factors that may increase the buyers’ bargaining power. Use one sentence to make your argument for each factor, and list them as A, B, C, … 3) Follow the checklist to analyze the whole industry and identify the factors that may weaken the buyers’ bargaining power. Use one sentence to make your argument for each factor, and list them as A, B, C, … 4) What is your overall verdict on the power of buyers: low, moderate, or high? (Just pick one from these three or you can make a term like “low but growing”, “moderate and declining”, etc. 5) List your references here. You can also copy and paste useful graphs and tables too. Power of Substitutes 1) Specify what products by which industries are possible substitutes of our focal industry’s major products: 2) Follow the checklist to analyze the whole industry and identify the factors that may increase the power of those substitutes. Use one sentence to make your argument for each factor, and list them as A, B, C, … 3) Follow the checklist to analyze the whole industry and identify the factors that may weaken the power of those substitutes. Use one sentence to make your argument for each factor, and list them as A, B, C, … 4) What is your overall verdict on the power of substitutes, low, moderate, or high? (Just pick one from these three or you can make a term like “low but growing”, “moderate and declining”, etc. 5) List your references here. You can also copy and paste useful graphs and tables too. Intensity of Rivalry 1) Specify major companies and the number of total companies in our focal industry (primarily in US markets). 2) Follow the checklist to analyze the whole industry and identify the factors that may increase the intensity of rivalry. Use one sentence to make your argument for each factor, and list them as A, B, C, … 3) Follow the checklist to analyze the whole industry and identify the factors that may weaken the intensity of rivalry. Use one sentence to make your argument for each factor, and list them as A, B, C, … 4) What is your overall verdict on the intensity of rivalry: low, moderate, or high? (Just pick one from these three or you can make a term like “low but growing”, “moderate and declining”, etc. 5) List your references here. You can also copy and paste useful graphs and tables too.
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