Project 2 homework instructions provide feedback to the 3 student posts below. Below is the original question the student had to answer and the post the student submitted, you are to respond to each student post below. ½ page each APA format. It is import to title each response with the name of the student and the discussion question that you response belongs too. Original homework question: Where Are You Submitting? You’ve researched and identified your target newspaper. Share your choice with the other junior account executives. Why did you pick this particular publication? Did you use Meltwater? If so, what were your findings? Did the tool help? Provide a basic reader profile. How are you framing your op-ed so as to appeal to the readers of this publication? To the editor? How will the guidelines of the newspaper influence your writing (word count, approach, etc.)? Read the posts of your peers. Did anyone choose the same publication as you? Is anyone taking an approach you find surprising, or maybe inspiring? Pose suggestions, questions, or other substantive comments to at least two other colleagues below. Below is Nicks Godsey’s answer to homework question “Where are you Submitting?” Nick Godsey: Respond to Nicks post below; Did anyone choose the same publication as you? Is anyone taking an approach you find surprising, or maybe inspiring? Pose suggestions, questions, or other substantive comments In my search for a newspaper/outlet, I have decided to be local, but not too local. My choice came down to a Maryland based newspaper organization called The Baltimore Sun. I picked this publication outlet because a lot of the times from what I’ve seen, many of their stories and information can go as far as Washington DC. They cover the entire state, have links to local newspapers, and not to mention that their website is easier to navigate than more well renown news publications. I attempted using Meltwater in my research for other publishers, however, many that I found were more specialized in international news. As you’d expect, for a national issue, this particular project would require a national publisher, not a worldly one. As far as guidlines for an Op-Ed submission goes with the Baltimore Sun, there preferences are rather basic. 650-750 words. Local topics preferable. Means of contact are emailing commentary@ or by simply sending in a submission via there website. All one must do is provide: Name Professional Affiliantion Phone Number and then of course the Op-Ed’s text itself. Concerning how I aim to frame the Op-Ed, I am hoping to frame it in a way so that the editor reads it, and potentially will look more into it so that a piece could be made about it within the newspaper itself. As for the reader, I’m taking into consideration the types of objectives for Strategic Communicators, aiming for a mix of both Outtake and Process objectives. With demographics of audience in mind, I aim to inform and hope to persuade. Considering the word count, I have to keep in mind the goals of the assignment, as well as standards of writing. Keeping it simple, but also explaining it well enough are just a handful of things I have to keep in mind. The following are some of the demographics I have found for those who engage with The Baltimore Sun: Gender: Male – 52% Female – 48% Age: 18 to 34 – 35% 35 to 54 – 45% 55+ – 20% Race and Ethnicity: White – 64% African American – 30% Other – 6% Education: Some College – 32% Master’s Degree+ – 44% References: Online Media Kit: Demographics – Submit an op-ed – Baltimore Sun Below is Darnell Watkins answer to homework question “Where are you Submitting?” Darnell Watkins: Respond to Darnell’s post below; Did he choose the same publication as you?(No we chose the New York times) Is anyone taking an approach you find surprising, or maybe inspiring? Pose suggestions, questions, or other substantive comments The publication I selected to submit my op-ed is the Baltimore Sun. Personally, I’m a fan of the underdog in any profession and the Baltimore Sun seems to be that in the north east part of the United States. Literally within 150 miles of each other sits two of the most circulated publications in the United States, the New York Times and Washington Post (Misachi, 2017). The Baltimore sun is stuck in the middle fighting against two juggernaut newspapers trying to make a name for itself. Providing an op-ed to a less nationwide popular publication provides me a greater chance of my op-ed being submitted and approved. The subject matter of the decline of writing in the United States fits right at home within the Baltimore reading region as Baltimore students score near the bottom in reading during a national assessment (Bowie, 2018). Ironically this source was derived from an op-ed within the Baltimore Sun. I was unable to access Meltwater for this particular part of project two because the username and password that was provided in the discussion section did not work. I elected to google the information necessary to gather information regarding my publication selection. The basic reader profile of Baltimore Sun is pretty even regarding gender where 52% are men and 48% are women. Furthermore, 45% of readers are between the ages of 35 to 44, 44% are college graduates, 58% are married and 77% have a household income $50,000 or more (Demographics, 2017). Submission of op-eds are fairly easy and only have the requirement of being between 650-750 words. This particular topic of the long-terms issues with writing in the United States will home with Baltimore Sun readers as this is a local issue as well. My objective is to take the local issue and provide more insight on how this is a national problem as well. Original homework question: What’s Your Hook? Coming up with a news hook for an op-ed submission—or any submission—is an opportunity for creativity and ingenuity. What will best whet the appetite of the reader, given the timing of the submission and the topic? Share one of the hooks you’ve identified for your four proposed submissions. Why did you choose this hook? What research did you conduct, and were there other, competing hooks that you rejected for this one? What influenced your decision? Look over the hook your peer has chosen below, and offer feedback and suggestions to your colleague. Below is Darnell Watkins answer to homework question “What’s Your Hook?” Darnell Watkins: Respond to Darnell’s post below; Look over the hook your peer has chosen below, and offer feedback and suggestions to your colleague. Title: Americans Ain’t Writing Good? – Do You See the Problem! Hook: Poor writing in the American workforce is a multi-billion-dollar business as employers are spending an estimated $3 billion annually on remedial writing training for new employees as well as current staff per a report from the National Commission on Writing (2004). Studies have shown that the lack of great writers in the workforce are declining and is not just a local problem but is also a nationally systemic issue. Per the National Association of Colleges and Employers, 73% of employers seek potential candidates with strong writing skills (Moore, 2016). Employers want and need great writers, but where are they and why are they hard to find? I chose this particular hook because there are some local issues with reading and writing and bringing about the national issue would most likely appeal to local readers. The story angel I used was a conflict style because there is an issue with employers and employees regarding writing abilities and the substantial cost to correct it.
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