Analyze the competitive positioning of the chosen brand . A SWOT analysis ( presented in Table format ) is required to meet this objective .

Marketing Management ( INDIVIDUAL ASsIGNMENT )
Pick a brand from the hospitality and tourism sector of your choice .
Answer ALL the questions .
Question 1. Analyze the competitive positioning of the chosen brand . A SWOT analysis ( presented in Table format ) is required to meet this objective .(10 marks )
Question 2.
a . Suggest 5 recommendations for the brand to improve its current positioning based on your own research . Your 5 recommendations must include (1) a product / service strategy , a pricing strategy ,(3) a distribution strategy ,(4) a marketing communications strategy anc (5) a global marketing strategy .(10 marks )
b . Evidence of relevant research .(5 marks )
Total :25 marks ]
It is advisable to refer to the marking Rubric guidelines when writing your assignment .
Instructions :
1. Word count 1,500 to 2,000 words , font size Ariel 12, line spacing 1.5, APA referencing style
2. Submit to Turnitin for determining Similarity Index ( max .25%).3. Submit in MSWORD format to CN after Turnitin submission .4. Deadline :18 February 2022
5. Reminder : To attach the summary of Turnitin SI report after your References .6. Failure to comply with the above may result in marks deduction .

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