This case traces the development of 3M’s innovative and global culture from its early
days through 2018. The main focus of the case is on the evolution of culture at 3M, and
how this culture drove their global strategy through a continual stream of product
innovations that have taken the company into a large number of different industries. The
case also looks at how management deliberately institutionalized the emerging culture
at 3M by creating rules and procedures that provided opportunities for, and rewarded,
innovative risk taking.
You will need to review the case study (uploaded file), the weekly readings (below links),
and any outside research, then answer ALL the following questions utilizing topics covered in
chapters 9 and 10 (provided in the upload files with the case study).
1. How was the culture of entrepreneurship and innovation nurtured at 3M from the
era of McKnight through to that of DeSimone?
2. How has entrepreneurship been
institutionalized within the company?
3. What were the strengths of the organization and culture of 3M during the
McKnight to DeSimone era?
4. What were the potential weaknesses?
5. Over their existence, 3M has utilized both related and unrelated diversification.
Provide an EXAMPLE of both in relation to 3M.
5a. How did each type of
diversification work out for the company?
6. Utilizing different examples than in question 5, what has 3M done right with their
diversification?
6a. What have they done incorrectly and Why?
Weekly readings (videos and article):
Heeringa, J., Mutti, A., Furukawa, M. F., Lechner, A., Maurer, K. A., & Rich, E. (2020). Horizontal and vertical integration of health care providers: A framework for understanding various provider organizational structures. International Journal of Integrated Care (IJIC), 20(1), 1–10.
Develop a clear introduction, body, and conclusion. Use paragraph format and
transitions (subheadings if that helps).
Chapter 9 and 10 Source: Hill, C., Jones, G., & Schilling, M. (2020). Strategic management theory: An integrated approach (13th ed). Cengage Learning.
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