For this print ad, you are going to choose a human item and advertise it to either the owner of an animal or the animal itself. I used the example of “Crest White Strips for Sharks” in the syllabus. You cannot use this one now (sorry!). But you are going to use what you learned about how consumer behavior affects how we evaluate advertisements and promotions to appeal to the correct target audience. When you upload the ad (.pdf, .jpeg, .png) place in the comment box the target audience and the concept you are illustrating from the text.
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