Project Phase 4: SWOT Analysis
Use SWOT analysis technique to gather, analyze and critically evaluate information for the selected business/product line in the firm to questions such as:
What are the positive characteristics and advantages?
How do insiders perceive strengths?
How do outsiders perceive strengths?
What are the negative characteristics and disadvantages?
What insiders think as weaknesses?
What outsiders think as weaknesses?
What areas should be avoided?
What opportunities exist to improve?
What trends can be followed to benefit?
What factors block the progress?
How are the competitors doing?
Is technology affecting the establishment?
Do cash-flow problems exist and affecting the growth?
Do weaknesses affect performance?
Etc.
Based on the statements you made on the matrix, discuss the issues in a narrative form related to strengths, opportunities weaknesses, and threats.
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