All the sources are attached for the paper.
Business Intelligence: In the business intelligence module, we discussed how business use intelligence to differentiate themselves in similar markets (ie. Zune v iPad, Pfizer v. Cialis, Best Buy v. Circuit City). For this assignment, please go in depth on one case study (you can choose one from the readings, Dr. Gilad’s lecture, or from your own research), and describe:
How competitive intelligence was used to differentiate the company in the marketplace?
What lessons can be learned from the company that achieved a dominant place in the market?
What lessons can be learned from the company that was driven by the market?
3. Papers will be 1,200 words in length
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