Select a focal subject: You may for example choose a born-global start-up with operations in an innovative industry; a new technology development trend that will reshape or create a new industry; or a well-established multinational corporation (MNC) that is facing challenges from the ever-changing technological revolution. You are encouraged to choose an innovative industry or a developed industry that is about to be dramatically changed by innovation to research and analyze. Regardless, the technological development and innovation strategy context must be central to your case.
Data Collection: I expect you to conduct a holistic research of the focal subject of your choice. Research the historical development trend and other background information using available secondary resources. You are recommended to complement your research with primary data sources from observations, survey, discussions, and interviews. Here, you can leverage Atlanta-based international representations, or businesspersons with experience in the region. You are encouraged to directly contact the key companies of your research to ask for interviews and more information. You may also choose to conduct surveys regarding certain technologies or business.
Analysis: Using primary and secondary data, describe your focus firm or industry. Be sure to address the historical contexts, current challenges, business strategies and future development trajectory as relevant. This may include competition, legal, operational and strategic dimensions, changes in the technological development and market that affect it, and other pertinent factors. Be sure to critically analyze the data through your research, knowledge and understanding in the BCR.
Conclusion: Concise the summary of your findings, followed by a discussion of the future prospects for your firm or industry.
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