Think of Crocs in terms of competencies – not products, not
retail locations, not partnerships.
1. Draw a labeled competency tree for Crocs specifically (no
generic models) – photograph and post it – as usual, embedded not as an
attachment.
2. Now on the discussion board offer your assessment of the
following questions:
a. What is their core competency? Why.
b. Explain how the core competency noted in (a.) above passes each of the three
criteria of the Core Competency test.
c. What product markets that Crocs is not currently in, could their core
competency be applied in? Please explain.
3. What was the need and pain that Amanda Steinberg was trying to address with Daily Worth? How did she validate that others shared that need and would pay for a solution? Do you think that her solution is timely, attractive, durable, and adds value?
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