Individual Foreign Country MINDSET’ Paper:
Mindset: Pages required 5): Please select a country with which you are not familiar!
Question: Issue is to internalize the mindset in terms of culture, philosophy, economics, geography, values, politics, institutions, history, family structure etc. (Rest on BB)
The following points may be noted:
§ Objective: To understand the development of mindset and its interaction with consumer behavior and marketing/advertising strategy
§ Double spaced 5 pages with references and citations
§ Research source: Notes on blackboard or handouts or any other material
§ Broad basis of mindset/cultural perspective: Prof. Siddiqi’s diagram relating mindset to behavioral/psychological processes (perception, attitude, etc.), marketing & consumer behavior.
§ Some demographic/economic/technological/political factors may be relevant in the evolution of mindset as shown in the diagram
§ Analyzeyour selected advertisement in terms of message, pictorial, copy, layout…
§ Identify the objective(s)of the advertisement e.g. brand recognition, desired sales action, brand attribute relevance, brand preference, brand equity, brand loyalty, reminder impact, general buzz, opinion leadership (please check your marketing/advertising books)
§ 10 minutes presentation
§ Referencesshould be included.
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