These are 10 learning objectives to choose from Lesson 8 (Choose one learning objective from below)
Discuss the benefits of effective customer service.
Explain the role of the company in creating effective international customer service.
Explain specific issues international customer service programs.
Language
International training and documentation
Cultural considerations
Logistics
Product warranty
Discuss the role of the foreign buyer and customer satisfaction.
Discuss clear communications and feedback mechanisms.
Summarize managing change to sustain success.
Describe the pitfalls of complacency in international trade.
Describe specific advantages of the internet.
Discuss using the internet to expand international trade.
Summarize the potential downsides of the internet.
Lesson 8: These last chapters look at customer satisfaction and the challenges in international growth. Three key issues are communication, feedback, and change management. These are three simple concepts but perhaps deceptively so. None of them are easy to accomplish without the work and investment. In today’s environment, one of the key communication tools is the Internet. It may be considered the “dream tool” in international trade and certainly has specific advantages. However, it must be intentionally managed as has its own downsides.
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