Select a country as a possible new market for a new video game system, the M-Box by MES-Sim Corporation.

Objectives [CLO 1, 2, 3, 4 & 5]
On successful completion of this assignment, students should be able to:
1. explain the role culture can play in an organizational context,
2. identify means of creating sustainable business practices in a global context,
3. describe key components and dimensions of the international trade, investment and financial systems, and
5. explain differences in the management function in macro business environments.
Brief Description
The Capstone Project will be done in teams. The professor will place students into teams. Each team member is expected to cooperate in a professional and respectful manner; and on a unit basis, submit work that meets the standards of the program and university.
Submission Working as part of a team, students will complete a Market Entry Strategy Project. Each team will:
· Select a country as a possible new market for a new video game system, the M-Box by MES-Sim Corporation.
· Research and analyze that country.
· Recommend whether the market should be developed, or not, by MES-Sim Corporation.
This project has four distinct parts. Teams will work one section at a time in the sequence and according to the schedule outlined below. Draft Versions of each Part will be submitted to the professor as a ‘Check-in’; the professor will not mark the Check-Ins but will provide feedback. Teams can therefore improve the Draft before submitting the Final Version of the Report at the end of the course for marking.
The Capstone Project has four distinct parts, which are material to the development of your team’s Recommendation. When formatting the project, it must be remembered that written submissions are professionally presented, including an Executive Summary and Conclusion. Each Part should be done in the order described above as Parts 2, 3, and 4 build on previous work. Draft Versions of each Part will be submitted to the professor as a “Check-in;” the professor will not mark the Check-Ins but will provide feedback. Teams can therefore improve the Draft before submitting the Final Version of the Report at the end of the course for marking. Each part should be 3-4 pages in length.
Project Deadlines
· Learning Team Agreement submission – 11:00 p.m. on Sunday of Unit 2.
· Marketing Intelligence Report (MIR) – 11:00 p.m. on Sunday of Unit 4.
· Business Environment Analysis Report (BEAR) – 11:00 p.m. on Sunday of Unit 6.
· Report on Opportunities for Market Entry (ROME) – 11:00 p.m. on Sunday of Unit 8.
· Market Entry Strategy Assignment (MESA) – 11:00 p.m. on Sunday of Unit 10.
· Final Report Submission (inclusive of all sections) – 11:00 p.m. on Sunday of Unit 11.
Late Submission Policy
· This assessment is subject to the Late Submission penalty policy, namely 5% per day for three days.
· This page will close and will not allow further submissions after this Late Submission period has expired.
· In the event of an emergency preventing you from submitting within this time frame, special permission must be obtained from your instructor. Documentation substantiating emergency is required. In such a circumstance, if the extension is granted, the professor will reopen the submission function for you on an individual basis.
· Please do not email your submissions to your professor, either before or after the due date; all coursework should be submitted through the online course (Moodle).
· For time management purposes, students are strongly advised to submit their assignments by the due date above, relative to their local time zone. Late penalties will not be applied until after 8:00 a.m. Atlantic Time the following day.
Capstone Group Project Preparation – Team Management
· Weight Ungraded but required
· Due no later than 11:00 p.m. on Sunday of Unit 2
Description
It is critical that all each team makes meaningful progress towards completing the Capstone Project on a unit-by-unit basis.
Each team will be managed according to the Learning Team Agreement (LTA). Each team member will be required to agree to and abide by the LTA. LTA must be submitted for approval by professor by 11:00 p.m. on Sunday of Unit 2.
· This work will be managed by the Team but the Project Deliverables (refer to the LTA) must be approved by the professor, and the actual work done each unit will be reviewed by the professor. Students can assign the work in whatever manner the Team Members believe is most appropriate for them, For example, students can divide each section according to the issues listed below or they can share the work collectively.
· Each team will write a brief work plan as outlined in the Project Deliverables section of the LTA and submit it to the professor for approval by the end of the third day of the course.
· Each team will also submit a brief unit report to the professor based on the Project Deliverables, which will indicate what work was done and by whom. This approach gives the professor the ability to assess not only the team’s progress but also the contribution of each team member. Unit reports will be submitted to the professor at the end of each unit.
· Team members must advise the professor of any issues relating to peers as soon as they occur so that they can be handled in a proactive and respectful manner. Again, each team member is expected to cooperate in a professional and respectful manner; and on a unit basis, submit work that meets the standards of the program and university.
Capstone Group Project Part 1 – Marketing Intelligence Report (MIR)
· Weight Ungraded but required
· Due no later than 11:00 p.m. on Sunday of Unit 4
Description
The MIR requires teams to gather current, or the most recently available, data on the market’s people, economy, government, and technological status from online sources. The MIR should be 3-4 pages in length.
Capstone Group Project Part 2 – Business Environment Analysis Report (BEAR)
· Weight Ungraded but required
· Due no later than 11:00 p.m. on Sunday of Unit 6
Description
In the BEAR, students will analyze the business environment in the market. The submission should be 3-4 pages in length. Students should remember that this is about developing a market in the selected country, not going there to have fun as a tourist. Therefore, your work should not include data that is not directly relevant to the goal of deciding whether the market should be developed or not. Data that would be relevant could include, but may not necessarily be limited to, the following items:
· Political and regulatory stability – Students will need to describe and discuss the political and regulatory system with reference to their stability and receptivity to international business, including foreign investment.
· Legal system – Students will need to describe and discuss the kind of legal system that exists there. The following questions are typically important in such a discussion – Is the legal system transparent and independent? Is it fair and objective? Does it protect intellectual property, foreign investments, etc.?
· Business customs and practice – Students will need to describe and discuss the business customs and practices that exist there. The following questions are typically important in such a discussion – What role do ethics, corruption, and respect of law play? How are environmental concerns and human rights issues addressed?
· Religion and culture – Students will need to describe and discuss the cultures that play a significant role in the country, specifically how these cultures might impact international business.
· Economic analysis of key indicators –
o Demographics
o GNP/GDP
o Major sectors and industries
o Currency, interest, and inflation rates
o International Trade patterns
o Labour Force

Our group chose to sell to Japan
Just write it down without going into too much detail

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