Identify and discuss the roles/responsibilities of the nursing home administrator (NHA) and other LTC personnel in developing and executing the marketing plan.

Research and choose an existing local nursing facility within your city or state. (Georgia)
Using Figure 16-2 on page 394-402 of the textbook, create and develop a comprehensive marketing strategy for the chosen facility.
Apply Kotler’s criteria for evaluating market segments and discuss how your strategy creates value for the chosen nursing facility.
Identify and discuss the roles/responsibilities of the nursing home administrator (NHA) and other LTC personnel in developing and executing the marketing plan.
Follow the guidelines below when submitting your assignment:
Type in Microsoft Word, double space, 12 pt font size, Times New Roman or Arial font type
Responses should with the Trevecca Modified APA 7th Edition Style Guide
Trevecca Modified APA 7th Edition Style Guide – Alternative Formats
Be a minimum of 500 words
Supported with at least one (1) peer-reviewed journal

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