Write an evaluation of a product, service, performance, trend, or organization that a specific person or group needs or wants to have evaluated. The topic you choose should be one that effects your readers and that you are competent to evaluate. In carrying out this evaluation, identify and define criteria – that is, standards that your topic does or does not meet – that seem appropriate given your topic and audience. Then look closely at the subject of your evaluation, identifying specific details that clearly relate to the criteria you are using. Your evaluation should assert a clear judgement without simplifying.
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