BODY FITNESS BUSINESS
The pricing strategy section needs to demonstrate how your
business will be profitable. Summarize your projected revenue and expenses:
How much will you charge for your services?
Briefly describe how your pricing will be competitive enough to attract customers but be high enough to generate a profit after subtracting expenses.
Whether you have been in business for one day or 10 years, you have expenses. These expenses might simply be startup costs for new businesses or fixed and variable costs for veteran businesses.
Look at some common business expenses you may need to include in the financial section of business plan:
Licenses and permits
Cost of goods sold
Rent or mortgage payments
Payroll costs (e.g., salaries and taxes)
Utilities
Insurance
Equipment
Supplies
Advertising
Write down each type of expense and amount you currently have as well as expenses you predict you’ll have. Use a consistent time period (e.g., monthly costs).
Indicate which expenses are fixed (unchanging month-to-month) and which are variable (subject to changes).
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