Company Analytical Report

PLEASE ONLY USE THESE RESOURCES FOR RESEARCH.
Useful Databases for Business Research
ABI/INFORM Global
Find articles from trade journals and magazines, scholarly journals, and general interest magazines covering accounting, advertising, business, company information, industry Information, management, marketing, real estate, economics, finance, human resources, and international business.
Business Source Complete
Search over 3,000 business magazines and trade journals covering management, economics, finance, accounting, and international business.
Factiva
Provides global news, business, and financial information from newspapers, magazines, newswires, and trade journals. Includes information on companies and industries, and financial profiles.
Mergent Online
Capital and operational histories on over 10,000 U.S. public companies and 17,000 non-U.S. public companies. Details property, subsidiaries, executives, equity, debt, financial statements, and ratio analysis. Supply Chain tab, formerly Mergent Horizon, details company relationships: competitors, suppliers, partners, corporate customers, and interrelationships of product and services.
IBISWorld
IBISWorld provides industry analysis for over 700 U.S. industries and hundreds of global industry reports.
Business Insights: Global
Company and industry information: profiles, news articles, chronologies, rankings, SWOT analyses, market share, market size, etc.

Report 1: Evaluate different aspects of the broad external environment of the company and the strength of the competitive forces in its major businesses. In particular, assess the five forces and the environmental trends in the industry. Use your analysis to assess the attractiveness of the main industries the company competes in and how this affects the company’s economic performance.

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