Marketing Management in a Global Environment

there is an Outline to be covered in your PowerPoint slides, however, my part is in bold, please pay attention:
YOU MUST HAVE HEADINGS AND SUBHEADINGS FOR EACH SECTION.
· Introduction
· Company Background
· Tell us a little bit about your company
· Company Mission and Vision Statement
· Identifying the need of the Product
· Identify the reason you believe there is a need for this particular product in that particular market
· B2B or B2C
· Explain if your target market is a “Business” or “Consumer”
§ If you use “Business” then you may implement strategies for B2B business
§ If you have chosen “Consumer” you may employ B2C Strategies
· Competitive Advantage
· Clearly define what is your product/service advantage over your competitors
· Product Mix
· Product
· Promotion
· Pricing
· Place
· Trading Agreements
· Specify if there is any trading agreement between trading countries (these are only examples for your reference, please find your host country’s trade agreement)
§ NAFTA
§ EU
§ ASEAN and etc.
· Development of the Market (Pick one)
· Upper-Middle Income Country
· Lower-Middle Income Country
· Low Income Country
· Developing Country
· Least Developed Countries (LDCs)
· SWOT Analysis
· Strengths
· Weaknesses
· Opportunities
· Threats
· PESTEL Analysis
· Political
· Economic
· Socio-cultural
· Technological
· Environmental
· Legal
· Target Market
· Clearly define your target market segmentation based on;
§ Income
§ Education
§ Gender
§ Age
· Market Entry Strategy (Pick Only one strategy from the list)
· Licensing
· Investment
· Strategic Alliances
· WOS
§ Greenfield
§ M&A
§ Brownfield
· Conclusion

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