You have been hired as the Marketing Analyst to the chief marketing officer (CMO) of Nazara (https://corp.nazara.com/). Nazara wants to expand its reach into Brazil or Argentina.
1. What are the 3# key Marketing metrics that you should look into for your client? Pick either Brazil or Argentina to expand? Why did you pick the country? Support your analysis with specific data / charts / regression (data can be found on Google finance). One of the Metrics should be Customer Lifetime Valuation (CLV). What analysis /insights can you give to your CMO to increase / expand /enhance these metrics to be able to expand their customer base into the suggested country?
Your recommendation report to the CMO should be a Maximum of 3# pages – this includes text, charts, images, analysis, references.
Your submission:
1. Word/pdf – Maximum of 3# pages which includes text, charts, analysis and references. Cover page is not included in the 3 pages.
2. Excel workbook – use data from https://www.nseindia.com/get-quotes/equity?symbol=NAZARA. Includes data analysis, charts, regressions, calculations. References for each data should be on their specific sheets. Format of excel: .xls or .xlsx only. No pdfs for data analysis.
3. Use supporting data from:
a) https://databank.worldbank.org/home
b) https://data.gov/open-gov/
c) https://finance.yahoo.com/quote/bp/history/
d) https://www.census.gov/data/tables/2017/econ/susb/2017-susb-annual.html
e) https://www.internetworldstats.com/stats.htm
f) https://www.internetlivestats.com/
g) https://craft.co/
h) https://corporatefinanceinstitute.com/resources/knowledge/other/walmart-marketing-mix/
i) https://corporatefinanceinstitute.com/resources/knowledge/strategy/market-positioning/
j) https://corporatefinanceinstitute.com/resources/knowledge/accounting/customer-acquisition-cost-cac/
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