demonstrate adequate understanding of the theories covered in class and integrate relevant literature resources. Use 2 to 3 literature sources.

Using the theories and concepts of consumer behavior covered
in AMB200 course, explain why consumers tend to apply more rational approach in
making consumption decisions involving expensive products or services. Your
essay should be approximately 300 words (+/- 10%). You must demonstrate
adequate understanding of the theories covered in class and integrate relevant
literature resources. Use 2 to 3 literature sources. Your essay should be brief
and precise.

Lecture slides: Must read before start doing it
https://drive.google.com/drive/folders/1QFXSZuzVREVv0EHFPxyNfzAmex_5VETG?usp=sharing

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