Use the web to find a print advertisement you would like to analyze. You may conduct a Google image search for a print ad for a
product that you are interested in, or you can browse some collections of ads, such as Duke University Online Digital Collections or Top Design Mag’s Awesome Collection of Print Ads.
Answer at least 3 of the following questions (you may answer in bulleted formatting instead of paragraphs):
Who do you think is the intended audience and why?
What is the means of persuasion—pathos, ethos, logos, and why do you think so?
If a story is being told, what is it?
Are there cultural or historic connotations being used?
How does the composition or placement of people or items help the message get across? Where is the viewer’s eye being directed?
What does the body language of the models’ positioning suggest?
How is the lighting, the shadowing, the color working to create meaning?
Is there word play or innuendo being used? how so?
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