4 pages long including analysis and the case questions
[Read the Marketing overview carefully and use them to analysis the case]
1. Define the case type
– what’s the case type? why? (Decision/Evaluation/Problem) choose one of these
– What are the issues/problems you are going to focus and address?
2. Position statement
– What is your answer to the problem?
– Background, faced problem, result
3. Argument (Why)
– Persuade a reader that your position is likely to be true
Use data and example to support your position statement
Consists of a conclusion or position statement, criteria or causes, and evidence.
– Criteria (list from most important to less)
– Rely on (50%) qualitative & (50%) quantitative (financial issue) data. (cost-benefit analysis) Give the result and reason of the data
SWOT: Strengths, Weakness, Opportunities (From external and competitors), Threats (From external and competitors)
TALK ABOUT FACTS! NOT DECISIONS AND RECOMMENDATION!
3C’s: Consumer, Competition, Company
STP: Segmenting, Targeting, Positioning
4 P’s: Product, Price, Promotion, Place
Pricing: Company:Cost Plus Pricing Profit Pricing Competition: Competitive Parity Pricing Customer: Value Based Pricing
Branding
4. Action Plan (How)
– what is the goal (long-term, short-term)
– according to the main argument in 3. transfer to executable action
– Write down the specific execution steps in chronological order
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|